Job Summary:
The Vanderblue Team is seeking a dynamic and creative Social Media Coordinator to lead our digital strategy and enhance our online presence. This role involves managing social media platforms, creating engaging content, attending property tours and events, and driving audience engagement. The ideal candidate is a self-starter with exceptional organizational skills, a passion for digital media, and a knack for storytelling. This position requires on-site work and occasional travel to listings and events.
Key Responsibilities:
Content Creation & Digital Strategy:
- Develop and implement a cohesive social media strategy across platforms, aligning with the Vanderblue Team’s goals and brand identity
- Create high-quality, engaging content, including photos, videos, and written posts, to showcase property listings, team highlights, and industry insights
- Stay current on social media trends and algorithm updates to optimize engagement and reach
- Attend property tours to capture compelling visuals and create immersive digital experiences
- Promote team-hosted and community events through live coverage, posts, and event recaps
- Drive to various locations for on-site media coverage as needed
Event Coordination:
- Maintain and enhance relationships with past clients by executing follow-up initiatives (e.g., sending note cards, anniversary gifts).
- Plan and execute team events, including happy hours, community engagement activities, and client appreciation events.
- Keep the Vanderblue Team top of mind for past clients by ensuring consistent engagement and thoughtful interactions.
- Develop strategies to enhance client retention and referral business.
Required Qualifications:
- Proven experience managing social media platforms and executing digital strategies.
- Proficiency in creating content using social media tools and software.
- Exceptional attention to detail, organizational skills, and the ability to manage multiple tasks.
- Valid driver’s license and reliable transportation for travel to listings and events.
Preferred Qualifications:
- Experience in real estate marketing or related fields.
- Familiarity with social media analytics tools and graphic design platforms.
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