Full-Time | In-House | Spokane Valley, WA

Company: Swoop Scoop®

Comp: $75,000 - $105,000 [Base + Performance Bonuses]

About the Role

We are one of the fastest-growing and largest dog waste removal companies in the United States, operating multiple locations throughout the Pacific Northwest. We also run  Poop Scoop Millionaire™ , the largest online community for pooper scooper business owners, hosted on Skool.

We're looking for a  Performance Marketing Manager to take full ownership of customer acquisition across both brands — with a heavy emphasis on  Meta Ads (Facebook/Instagram) .

You’ll be responsible for driving recurring customer growth, improving CAC and ROAS, managing creative testing, and supporting funnel performance across email, landing pages, and paid search. If you’ve scaled Meta campaigns before and want real ownership without layers of red tape — this is that job.

What You'll Do

You’ll oversee all marketing across Swoop Scoop ®* and Poop Scoop Millionaire™, with a focus on paid acquisition, conversion, and retention. You’ll work  directly with the founders* to scale what’s already working — and build what’s missing.

• Lead and scale  Meta Ads (our top channel)
• Oversee  Google Ads & SEO performance and spend
• Manage  SMS and email remarketing flows to convert leads and reduce churn
• Support  offline marketing (e.g. truck wraps, QR codes, local offers)
• Own the  creative testing calendar — write copy and manage freelancers
• Improve landing pages and funnels to boost  conversion rates
• Track and report on CAC, ROAS, CPL, and lead-to-sale performance
• Build and manage  email flows for PSM (a major missing lever)
• Collaborate with the  PSM Manager to align with our YouTube-driven funnel

Traits of the Ideal Candidate

• Managed Meta ad budgets of $30K–$100K+/month with strong ROI
• Understands local lead gen, subscription, or service-based business models
• Writes high-performing ad copy and directs freelance creatives effectively
• Confident tracking and optimizing CAC, ROAS, LTV, and conversion rates
• Experienced with CRO, Google Ads, SEO, and email marketing
• Self-directed, performance-focused, and outcome-driven
• Comfortable working in-person on a small, fast-moving team

What Success Looks Like

• CAC decreases or remains stable as ad spend scales
• Sales velocity increases without sacrificing CAC:LTV efficiency
• Remarketing (email/SMS)continues driving low-cost conversions
• Conversion rates and ad efficiency improve month over month
• Clean, actionable reporting on CAC, ROAS, CPL, and creative performance

Perks & Compensation

• $75,000 - 105,000 base salary
• Discretionary performance bonuses based on CAC and growth KPIs
• Creative budget and freelancer support
• In-person work environment with high autonomy and execution speed
• Fast-growing company with real momentum and no corporate politics



Location

This role is in-person only at our Spokane Valley, WA office.

If you're local or willing to relocate, and you're ready to lead performance marketing at a business that's actually growing — apply now.

Job Type: Full-time

Pay: $75,000.00 - $105,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Spokane Valley, WA 99206 (Required)

Ability to Relocate:

• Spokane Valley, WA 99206: Relocate before starting work (Required)

Work Location: In person