Paid Social Manager Job at Dimond Connect, New York, NY

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  • Dimond Connect
  • New York, NY

Job Description

Our client in the wellness space is hiring a Paid Social Manager (Media Buyer) in NY!

About the Role

This role is perfect for someone who lives and breathes e-commerce performance marketing, knows what creative converts, and isn’t afraid to push spend when the data says go. You’ll manage strategy, execution, reporting, and testing across both platforms, with a strong emphasis on creative iteration and ROAS-focused decision-making.

What You’ll Do

  • Build and manage campaigns primarily for Meta (Facebook/Instagram) with support on YouTube and TikTok channels, optimizing for CAC and LTV.
  • Own daily performance monitoring and optimization, reporting key insights and wins.
  • Analyze data to identify what’s working, what’s not, and where to test next.
  • Collaborate with the creative team on briefs, hooks, messaging, and UGC strategy.
  • Scale winners, cut losers, and constantly iterate across audiences, ad types, and placements.
  • Partner with founders and leadership to communicate results and shape growth strategy.
  • Stay up to date on algorithm changes, best practices, and ad platform innovations.

Who You Are

  • 3–5+ years of experience managing paid social campaigns, especially Meta (YouTube and TikTok experience is a plus).
  • Proven success in a high-volume e-commerce or DTC environment.
  • Obsessed with creative strategy, funnel metrics, and performance data.
  • Knows your way around attribution, pixels, and landing page testing.
  • Comfortable working autonomously and iterating fast in a high-growth brand.

Bonus Points

  • Experience launching and scaling TikTok Shop campaigns.
  • Knowledge of tools like Triple Whale, Motion, or Northbeam.
  • Experience briefing or editing UGC/creator content for performance. Agency background is a big plus—used to juggling creative, testing, and reporting at scale.

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