Job Description

Role Summary

The Paid Search Specialist will play a key role in supporting the execution and optimization of search and shopping campaigns, helping to achieve performance goals across various platforms. This position will involve collaborating closely with internal teams—including Ecommerce, Site Merchandising, and Analytics—as well as our external search agency partners. The ideal candidate will bring a strong analytical mindset, a passion for paid search, and excellent communication skills to help drive campaign success and performance improvements.

Role Description (Duties & Responsibilities)

Program Strategy & Performance Support

• Assist in analyzing and interpreting performance data to generate actionable insights.
• Support the review of KPIs and recommend optimizations at the tactic level to drive growth and achieve performance goals.
• Help monitor budget pacing and ensure the program is on track to meet revenue and ROAS targets.
• Contribute to the creation of new campaigns, ensuring alignment with the online assortment and brand priorities.
• Assist in the preparation of promotional strategies that support the broader marketing objectives.
• Help generate regular performance reports, identify trends, and troubleshoot any data anomalies.

Vendor & Agency Coordination

• Collaborate with the search agency to ensure alignment between strategy and execution during campaign launches and ongoing optimizations.
• Support vendor relationships by assisting in coordination with partners like Feed Vendors and Google on operational needs and issue resolution.
• Maintain clear, consistent communication with external partners to ensure the timely delivery of assets, reporting, and campaign updates.

Strategic Support & Innovation

• Stay up to date with the latest search marketing trends, tools, and best practices, sharing relevant insights with the team.
• Work closely with cross-functional teams to ensure alignment on current and future search marketing initiatives.
• Assist in planning and executing test-and-learn efforts, helping to identify new growth opportunities and improve campaign performance.

Educational and Professional Requirements

• 1+ years of hands-on experience in Paid Search, preferably in the eCommerce or retail vertical.
• Experience with platforms such as Google Ads, Bing Ads, Google Merchant Center, and bidding tools (SA360 preferred).
• Working knowledge of web analytics and competitive tracking platforms (e.g., Adobe Analytics, Google Analytics, The Search Monitor).
• Strong analytical skills with the ability to convert data into actionable insights and compelling narratives.
• Excellent communication skills, with the ability to collaborate effectively across teams and levels within the organization.
• Bachelor's degree required.

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