Job Description

Marketing Executive Position

Career Opportunity: Marketing Executive

Scouting America – East Carolina Council, has a fantastic opportunity for a high-performing individual with some experience or educational background in marketing, communication, public relations, and grant writing. The Marketing Executive will serve as the council’s graphic design & creation/vendor negotiations specialist, webmaster, grant writer for “select” grants, photographer, and provide support for the council’s communications (electronic and print), and social media.

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. 

  Responsibilities include:

• Coordinate web page quality control and maintenance, from design, functionality, and content to routine monitoring, maintenance, updating, and troubleshooting. Suggest, design, and develop features and enhancements appropriate to the needs of the council.
• Coordinate parent and volunteer communications by working with other departments to optimize and schedule messages for constituents. Format and send newsletters and emails. Ensure consistency, quality, and delivery. Manage communications calendar, list segmentation, and reports.
• Research and secure stories for newsletters, other publications, and press releases.
• Lead efforts related to the preparation of all marketing materials for the council’s annual membership campaign and work closely with marketing committee volunteers in this effort.
• Design promotional materials for print, and work with multiple teams to ensure that all marketing materials are consistent with council brand and standards.
• Create, manage, and grow presence across digital media channels. Gather and compile digital media metrics reports and conduct market and emerging trend research. Develop and execute strategies for social media that engage the multiple audiences.
• Manage and share regular qualitative and quantitative analysis of email campaign performance, social network engagement, and website.
• Assist with photography, videography, and editing, where needed and applicable.
• Aid with development department tasks including grant writing, special events and fundraising events.
• Build and maintain relationships with local media outlets and editorial outlets throughout our 20-county service area.
• Other duties as assigned by the Scout Executive or Assistant Scout Executive.

To qualify for this position, the candidate will have:

• Bachelor’s degree and field-tested experience in communications, public relations, journalism, graphic design, web management, IT, or a related field.
• 2 - 3 years of relevant experience
• Experience with Microsoft Office applications. 
• Experience working with Content Management Systems (CMS), Constant Contact or other mass email systems, and basic photography is a plus.
• Experience with digital media platforms including Facebook, YouTube, Instagram, Geofencing, TikTok, and ‘X’ (formerly known as Twitter).
• Exceptional oral and written communication skills, interpersonal and relationship building skills, team-oriented, strong editorial and proof-reading skills, and high level of attention to detail.
• Ability to self-motivate, multi-task and juggle multiple projects with competing priorities across multiple teams. Openness to continued learning and enhancement of skills.
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media

Willingness to work with volunteers and co-workers toward the completion of goals.

Salary Profile :

• $54,000 Annually
• $0.70 per “Business Mile” Mileage Reimbursement
• Hourly Exempt Employee ( Nights and Weekends are select but required )
• Marketing Portfolio Necessary – Pre-Hire, prerequisite
• Digital Marketing Skills Test – Pre-Hire, prerequisite

Job Tags

Similar Jobs