Job Description
Sales and Marketing Director
Candlewood Suites Lexington Medical & Tru by Hilton University Medical Center
REPORTS TO: General Manager
POSITION SUMMARY
Responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets. Maximize revenues by developing programs to increase hotel occupancy and make profitable use of its accommodation, meeting and leisure facilities. Maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. Responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.
RESPONSIBILITIES
- Develop and implement strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
- Direct sales forecasting activities and sets performance goals accordingly.
- Manages and develops relationships with key internal and external stakeholders.
- Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
- Identify new markets and business opportunities and increase sales.
- Conduct daily sales calls and arrange site inspection trips to hotels by corporate clients.
- Provide timely responses to develop professional long-term business relationships.
- Provide the highest quality of service to the customer at all times.
- Participate in sales calls with members of sales team to acquire new business and/or close on business.
- Support hotel service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
- Work closely with the Hotel General Manager to ensure proposed rate negotiations meet the financial needs of the hotels.
- Build and strengthen relationships with existing and new customers to enable future bookings.
- Develops relationships within community to strengthen and expand customer base for sales opportunities.
- Plan advertising and promotional activities, including: print, online, electronic media, and direct mail.
- Develop and manage sales/marketing operating budget.
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
- Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
- Review and analyze sales performances against programs, quotes and plans to determine effectiveness.
- Direct product research and development.
- Attend all department and hotel meetings as necessary.
- Perform all other job-related duties on an as-needed basis.
EDUCATION AND BACKGROUND REQUIREMENTS
High school diploma required
Previous hospitality experience required
Previous sales experience required
Previous customer service experience required
QUALIFICATIONS REQUIRED
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SKILLS REQUIRED
Excellent oral and written communication skills.
Ability to persuade and/or negotiate effectively.
Proficient with Microsoft Office Suite and hospitality industry software.
Ability to solve problems and think critically.
Ability to convey information effectively.
Ability to give full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Job Tags
Full time,