Job Description
- Design and execute email marketing campaigns to promote products, services, or content.
- Create personalized, segmented, and automated email workflows for lead nurturing and customer retention.
- Write compelling email copy and design visually appealing templates.
- Manage and grow subscriber lists while maintaining compliance with data privacy regulations (GDPR, CAN-SPAM) .
- Conduct A/B testing to optimize subject lines, CTAs, and content.
- Monitor and analyze campaign metrics such as open rate, click-through rate (CTR), bounce rate, and conversions .
- Coordinate with marketing and design teams to ensure brand consistency.
- Use CRM and automation platforms (e.g., HubSpot, Mailchimp, Klaviyo, ActiveCampaign, SendGrid) to schedule and track campaigns.
- Research audience preferences and implement best practices for engagement.
- Prepare performance reports and provide actionable insights for improvement.
Job Tags
Permanent employment, Full time, Freelance,