Job Description

Chief Mischief & Magic Officer (CMO) – Global Spirits, Consumer - 300k+

📍 Location: NYC

🎯 Reports to: The Brand, The Culture, The Experience

👥 Direct Reports: Creators, Strategists, and Rebels Who Refuse to Be Boring

Who You Are:

You don’t just “do marketing”—you create cultural moments that people remember. You know that spirits aren’t just about what’s in the bottle, but the stories, the rituals, and the shared experiences they create. You blend instinct with data, heritage with rebellion, and craft with commerce.

You believe:

✔ A brand is a vibe, not just a logo.

✔ Marketing isn’t about selling—it’s about seducing.

✔ The best campaigns don’t feel like ads.

✔ A great drink should come with an unforgettable experience.

✔ "That’s how we’ve always done it" is a forbidden phrase.

What You’ll Actually Do

Turn a Bottle into a Movement – Create campaigns that don’t just get noticed but get celebrated. Your marketing will make people talk, share, and, most importantly, drink.

Make Us the Drink of Choice (Not Just a Choice) – Whether it’s behind the bar, at a festival, in a Michelin-starred restaurant, or a beach bonfire, you’ll make sure our brand is part of the culture—not just on a shelf.

Build a Brand with Soul – Keep our brand authentic, edgy, and irresistibly cool. You’ll respect the heritage but disrupt the status quo.

Throw the Best Parties (Literally & Figuratively) – Collaborate with artists, mixologists, musicians, and cultural icons to create experiences that can’t be replicated.

Hack the Future of Marketing – Tap into Web3, AI, experiential activations, and unexpected partnerships. If everyone else is doing it, we’re not.

Be the Voice of the People – Know what drinkers want before they do. Create strategies that feel personal, not corporate.

Grow the Tribe, Not Just the Market Share – Build a brand community that drinks with us, rocks with us, and reps us like it’s a badge of honor.

What You Bring

A track record of building brands that people love (bonus points if they have a cult following).

A sixth sense for culture—from streetwear to fine dining, from music festivals to underground movements.

A playbook that doesn’t exist yet—because you write it as you go.

The ability to mix big creative vision with flawless execution.

A passport full of stamps—because you understand global markets aren’t one-size-fits-all.

A fearlessness for bold ideas—because the safe ones won’t cut it.

What We Offer

🥃 A brand with history, but a future that’s waiting to be written

🎤 A stage to create global cultural impact

💰 Competitive comp, equity, and the freedom to push boundaries

🎟 Access to the best parties, collabs, and behind-the-scenes action

🚀 A team that values creativity, ambition, and a little bit of rebellion

If your marketing playbook is part strategy, part art, and part rock ‘n’ roll, let’s raise a glass to what’s next. 🥂

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